Creative Therapy Project
An entry point into the vision, atmosphere, and purpose of the project.
New Generation Family
Apply to Work With Us
We work with a limited number of creators, artists, entrepreneurs, and brands who are serious about building something real.
If you are looking for clarity, structure, and strategic direction, this is your starting point.
We don’t just advise. We help build what comes next.
New Generation Family exists to help turn ideas into something structured, refined, and actionable. We look at where you are, identify what is missing, and help shape a clearer path forward.
This is not generic advice. This is focused guidance for people who are serious about their next move.
This is for you if…
- You are creating but not gaining real traction
- You need clarity around your brand, direction, or next move
- You want stronger structure behind your content, business, or creative work
- You are serious about building something with long-term value
- You want strategic guidance, not surface-level motivation
What happens after you apply
- We review your application, links, and current brand presence
- We assess whether your goals align with what we offer
- If you are a fit, we send you the next step
- From there, we guide you into the right level of engagement
We do not work with everyone. This process helps ensure the right fit on both sides.
Ways to work with us
Strategy Session
Focused clarity for identifying your biggest bottleneck, sharpening direction, and determining your next move.
Deep Dive
A more detailed engagement for those who need stronger analysis, planning, and strategic structure around what they are building.
Growth Intensive
A higher-level strategic engagement for serious builders who need a fuller roadmap across brand, content, positioning, and momentum.
All engagements are tailored based on your goals, scope, and level of commitment. If you are a fit, we will recommend the right next step.
Apply Below
Tell us what you are building, where you are now, and what kind of support you are looking for.
If it makes sense, we will invite you forward.
You can keep guessing.
Or you can move with clarity.
If you are serious about building something meaningful, apply to take the next step.
Naphtali Prinsloo
Naphtali Prinsloo is the Chief Executive Officer of New Generation Family: responsible for vision, capital strategy, and long-term enterprise architecture.He operates at the ownership layer of culture, developing and controlling intellectual property across music, media, publishing, and experiential ventures. As CEO, he directs expansion strategy, partnerships, and infrastructure development, ensuring that NGF functions as an independent, vertically integrated cultural enterprise.Naphtali does not simply create content. He builds and governs the systems that produce, distribute, and monetize it, positioning NGF for sustained influence and generational leverage.
Sarah Prinsloo
Sarah Prinsloo is the President of New Generation Family: overseeing brand direction, creative execution, and operational alignment across the company’s ventures.She functions as both strategist and creative authority, translating vision into structure. Her leadership spans publishing, culinary lifestyle development, visual identity, and experiential concepts, ensuring that each NGF division maintains coherence, excellence, and long-term positioning.Where NGF builds infrastructure, Sarah shapes the experience: refining narrative, aesthetics, and audience connection while maintaining executive oversight of growth and expansion.
Aaron Long
Aaron Long is a landscape photographer whose work captures scale, atmosphere, and natural power with composition and tonal control.As talent within New Generation Family, he contributes visual authority through expansive environmental imagery: translating geography into narrative and elevating brand presence through cinematic landscape perspective.
Eric Crookham
Eric Crookham is a musician and guitarist whose sound crafts layered compositions that move between atmosphere and intensity.With the release of his album Painted Skies, Eric establishes a distinct sonic identity rooted in expressive guitar work, textured arrangements, and musicianship. His work reflects translating personal narrative into immersive soundscapes.
The Even Couple are a husband-and-wife music act blending rap and R&B into a modern sound rooted in love, hope, and partnership. Their music draws inspiration from the smooth storytelling of 90s and 2000s R&B while incorporating contemporary production and hip-hop influence.Known for their chemistry as a real-life couple, the duo creates songs that reflect the dynamics of building a life together: love, family, and loyalty.Their music centers on themes often overlooked in modern hip-hop and R&B: commitment, marriage, entrepreneurship, and legacy. Through their lyrics and visual storytelling, The Even Couple present a portrait of a modern power couple navigating business, creativity, and family life together.With a nostalgic yet fresh sound, The Even Couple aim to create timeless love records that celebrate partnership, resilience, and building something meaningful side by side.
DJ ALPHA
DJ Alpha is known for blending electronic, hip-hop, and international rhythms into high-energy sets built for the dance floor. As part of the Wolf Clan collective, DJ Alpha represents a new generation of DJs focused on cross-cultural fusion, bringing together sounds from different regions of the world into one unified sonic experience
WOLF CLAN
Wolf Clan is a global DJ collective built on cross-cultural collaboration and international sound. Bringing together DJs and producers from different parts of the world, the collective blends genres such as hip-hop, house, Afro rhythms, and global electronic influences to create high-energy sets and releases that fuse cultures through music. Operating with a “pack” mentality, Wolf Clan represents a modern, borderless approach to DJ culture—uniting global sounds, diverse influences, and dance floors around the world.
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Brand Collaborations and Artist Relations:
(814) 205 - 3888
[email protected]
New Generation Family
Proof of Execution
Selected projects showing how NGF develops creative ideas into structured brands, content ecosystems, media assets, and long-term intellectual property.
Case Study 01
Creative Therapy Project
A multi-dimensional healing experience produced by New Generation Family — combining a book, lessons, immersive music, testimony, and documentary film development.
The project revealed how creative expression can help people process trauma, pain, and emotional battles through music, teaching, story, and reflection.
The Vision
Healing does not always begin with words.
Sometimes it begins with sound. Sometimes with silence. Sometimes with a song, a story, a lesson, or a moment where someone finally feels safe enough to process what they have been carrying.
NGF helped shape the project into a full ecosystem: a multi-author book, teaching lessons, an immersive instrumental album, and documentary short film development.
NGF’s Role
Not just content. A designed experience.
New Generation Family served as the creative house behind the project, helping bring a large, multi-layered vision into tangible form.
Scope of Execution
- Creative direction and project development
- Music production support and album experience design
- Lesson and content structuring
- Visual storytelling and media production
- Documentary short film development
- Brand and project presentation
3Authors / contributors
6Teaching lessons
10Album tracks
1Documentary in development
The Project Ecosystem
Book. Lessons. Album. Film. Testimonies. Transformation.
The result was a project that moved beyond a single product and became a complete experience.
01 / The Book
Three voices. One healing framework.
The written portion featured multiple perspectives on healing, creativity, Scripture, and transformation.
02 / The Lessons
Teaching built from lived experience.
The lesson portion helped people process healing, silence, stillness, creative expression, identity, and purpose.
03 / The Album
Father’s Heart, Father’s Harp.
The instrumental album was designed as an immersive listening experience for stillness, reflection, and encounter.
04 / The Documentary
A visual story of restoration.
The documentary portion was developed to share insight from therapists, musicians, artists, and spiritual leaders.
The Listening Experience
Music designed for encounter.
This was not background music. The album was designed to be experienced intentionally.
Recommended Experience
- Find a quiet place.
- Choose one or two songs.
- Wear headphones for the full experience.
- Get still and listen deeply.
- Allow healing and reflection to begin.
- Track 1 — Creativity
- Track 2 — Walk
- Track 3 — Sail
- Track 4 — Receive My Presence
- Track 5 — Eternity
- Track 6 — Tranquility
- Track 7 — Trauma to Triumphant
- Track 8 — Father’s Harp
- Track 9 — Father’s Heart
- Track 10 — Love
“This project wasn’t meant to be consumed. It was designed to be experienced.”
Watch The Project
Creative Therapy Project Videos
A curated look at the teaching, music, testimony, and visual world connected to the Creative Therapy Project.
Lessons & Healing
A teaching-centered layer exploring healing, reflection, and transformation.
Sound, Silence & Stillness
A deeper look into the project’s immersive and reflective creative approach.
Testimony & Perspective
Real voices connected to the heart of healing, creativity, and restoration.
Creative Process
A behind-the-scenes look into how the project was built and expressed.
Impact
More than content. A transformation framework.
Emotional Impact
Created a safe entry point for people processing trauma, pain, and internal battles.
Spiritual Depth
Integrated faith, creativity, and reflection into a unified healing experience.
Scalable Model
Established a repeatable framework for multi-format creative projects.
Case Study 02
Even Couple
Building a husband-and-wife music brand into a scalable media ecosystem centered on love, business, legacy, and cultural identity.
Even Couple proves NGF’s ability to build from the inside out: music, story, visual identity, short-form content, po
