We Don't Chase Culture.
We Own It.
Music, film, publishing and philanthropy under one roof — built to control every division it touches.
Six Divisions. One Empire.
Music
A full-service label built to develop artists, own masters, and build lasting cultural equity.
EnterPublishing
Rights, catalogs and IP, acquired and protected — lasting value for the authors who trust us.
EnterPhilanthropy
Community investment at scale — an empire that doesn't give back is a brand, not a legacy.
EnterTalent Profiles
The artists, executives and creators driving every division — the family behind the empire.
Enter"We're not chasing culture. We're building the company that owns it."— New Generation Family
The Power Couple Saga
A cinematic bet on love, ambition and legacy — the flagship release from a company built to own its IP.
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Helping authors bring meaningful books into the world
From idea to finished work
Development
Many powerful books begin as ideas, notes, or personal experiences. We work with authors to shape those into structured manuscripts that are clear, purposeful, and ready for publication.
Editing & Refinement
A strong book requires careful editing and refinement. We help authors clarify their message, strengthen structure, and communicate ideas effectively to readers.
Design & Production
We assist in preparing books for release through professional formatting, layout, and production guidance so authors can present their work with excellence.
Publishing Guidance
We help authors navigate the publishing process, providing direction on preparing manuscripts for print and digital distribution while maintaining ownership and creative integrity.
More than printing pages
Publishing a book is the process of shaping an idea into something that can influence people, preserve stories, and communicate truth across generations. NGF Publishing focuses on helping authors steward their ideas well — turning vision into a finished work that can live far beyond the writing process.
Built for authors at every stage
Help meaningful books reach readers
Whether through development support, production guidance, or publishing strategy, NGF Publishing exists to help authors bring their message into the world.
A selection of published work
The Even Couple are a husband-and-wife music act blending rap and R&B into a modern sound rooted in love, hope, and partnership. Their music draws inspiration from the smooth storytelling of 90s and 2000s R&B while incorporating contemporary production and hip-hop influence.Known for their chemistry as a real-life couple, the duo creates songs that reflect the dynamics of building a life together: love, family, and loyalty.Their music centers on themes often overlooked in modern hip-hop and R&B: commitment, marriage, entrepreneurship, and legacy. Through their lyrics and visual storytelling, The Even Couple present a portrait of a modern power couple navigating business, creativity, and family life together.With a nostalgic yet fresh sound, The Even Couple aim to create timeless love records that celebrate partnership, resilience, and building something meaningful side by side.
Naphtali Prinsloo
Naphtali Prinsloo is the Chief Executive Officer of New Generation Family: responsible for vision, capital strategy, and long-term enterprise architecture.He operates at the ownership layer of culture, developing and controlling intellectual property across music, media, publishing, and experiential ventures. As CEO, he directs expansion strategy, partnerships, and infrastructure development, ensuring that NGF functions as an independent, vertically integrated cultural enterprise.Naphtali does not simply create content. He builds and governs the systems that produce, distribute, and monetize it, positioning NGF for sustained influence and generational leverage.
Sarah Prinsloo
Sarah Prinsloo is the President of New Generation Family: overseeing brand direction, creative execution, and operational alignment across the company’s ventures.She functions as both strategist and creative authority, translating vision into structure. Her leadership spans publishing, culinary lifestyle development, visual identity, and experiential concepts, ensuring that each NGF division maintains coherence, excellence, and long-term positioning.Where NGF builds infrastructure, Sarah shapes the experience: refining narrative, aesthetics, and audience connection while maintaining executive oversight of growth and expansion.
Aaron Long
Aaron Long is a landscape photographer whose work captures scale, atmosphere, and natural power with composition and tonal control.As talent within New Generation Family, he contributes visual authority through expansive environmental imagery: translating geography into narrative and elevating brand presence through cinematic landscape perspective.
Eric Crookham
Eric Crookham is a musician and guitarist whose sound crafts layered compositions that move between atmosphere and intensity.With the release of his album Painted Skies, Eric establishes a distinct sonic identity rooted in expressive guitar work, textured arrangements, and musicianship. His work reflects translating personal narrative into immersive soundscapes.
DJ ALPHA
DJ Alpha is known for blending electronic, hip-hop, and international rhythms into high-energy sets built for the dance floor. As part of the Wolf Clan collective, DJ Alpha represents a new generation of DJs focused on cross-cultural fusion, bringing together sounds from different regions of the world into one unified sonic experience
WOLF CLAN
Wolf Clan is a global DJ collective built on cross-cultural collaboration and international sound. Bringing together DJs and producers from different parts of the world, the collective blends genres such as hip-hop, house, Afro rhythms, and global electronic influences to create high-energy sets and releases that fuse cultures through music. Operating with a “pack” mentality, Wolf Clan represents a modern, borderless approach to DJ culture—uniting global sounds, diverse influences, and dance floors around the world.
Building sustainable food and economic infrastructure, today
SEED is designed to support local communities and business owners — establishing structured platforms that strengthen both food stability and local economic growth, with each location functioning as a coordinated center where food access and entrepreneurship are developed together.
- Equip communities to grow their own food.
- Connect leaders to build sustainable businesses.
- Create systems that reinforce long-term resilience.
Five pillars of the program
Seed Banks
Organized access to quality seeds that empower individuals, families, and community gardens.
Community Garden Infrastructure
Shared growing spaces that increase local food production and strengthen intergenerational skill transfer — with direct support helping families establish their own home gardens and long-term food independence.
Business Meetups
Monthly meetups and structured gatherings connecting startups, established entrepreneurs, and local leaders.
Mentorship
Ongoing mentorship pairing experienced entrepreneurs and community leaders with individuals and families building something new.
Community Collaboration
Alignment with local partners and organizations to provide immediate support while strengthening long-term capacity.
Our operational model
Our founding site in Western Pennsylvania serves as the operational model for the SEED program. In partnership with local partners, it supports summer food programs while providing active community gardens, seed bank access, family grow initiatives, business meetups, and mentorship — ensuring sustainability and economic development are aligned, not separated.
Communities do not strengthen through food alone. They do not strengthen through business alone. Sustainable growth requires both — SEED builds community sustainability through food systems and enterprise development, designed for long-term impact, not temporary relief.
New Generation Trade School
NGTS is New Generation Family's long-term social, educational, and cultural impact initiative — designed to empower young people across South Africa, and eventually Africa and the MENA region, with creative, entrepreneurial, and technical skills that lead to real employment, business creation, and community transformation. This is the primary vision behind why NGF is building a global conglomerate: to give back at scale.
To empower, equip, and transform youth across South Africa and Africa by providing world-class creative, entrepreneurial, and technical education rooted in faith-based values, excellence, and culture.
A bi-continental institution
A flagship campus model built to scale into a network of regional creative and technical hubs — media studios, computer labs, fashion labs, an agriculture site, and collaborative creative hubs. NGTS is both an educational institution and a talent pipeline for NGF's long-term creative and media ecosystem.
Generational transformation
By 2040, NGTS aims to create generational transformation across Africa, the Middle East, and the United States — becoming a cornerstone of cultural unity, youth empowerment, and economic revival.